The EU-Vietnam Free Trade Agreement (EVFTA) entered into force on 1 August 2020. To mark this significant milestone in the EU-Vietnam partnership, a series of six TV reports was produced to explain the agreement, emphasising its positive impacts on Vietnam’s sustainable development.

The series was aired on Vietnam Television (VTV) from 30 July to 11 August 2020. The first report Vietnam-EU Cooperation in Maritime Development focused on the collaboration efforts to strengthen Vietnam's maritime logistics, while the second on the Advantages for Vietnamese Goods Entering Europe highlighted the agreement’s role in boosting the economic recovery in both countries.

The third report on Opportunities for Vietnamese Rice in the European Market zoomed in on Vietnam’s rice exports to the EU, showing how the EVFTA has created favorable conditions for Vietnamese rice and will boost its competitiveness. Featuring interviews with EU Ambassador to Vietnam H.E. Mr Giorgio Aliberti and a member of the National Assembly of Vietnam, the fourth report EVFTA - Comprehensive Action Plan & Mutual Commitments presented both sides’ strong commitments in realising the benefits foreseen in the agreement.

Consumer access to a broad range of European products at more reasonable prices was explored in the fifth report EVFTA Helps Vietnamese Consumers Buy European Goods at Good Prices, while the phasing out of import tariffs for more than 90% of Vietnamese agricultural products in the next decade was the highlight of the sixth and last report Farmers Seizing EVFTA’s Opportunities.

In total, the series reached around 14 million viewers on TV and attracted about 2.64 million organic views on digital platforms. The reports underscored the concrete and tangible benefits that the EVFTA brings to businesses and people from both sides, and helped convey to the larger audience the reforms required for the agreement to reach its full potential.